The Best Tools to Grow Your Business in 2025

Published by Audubon Media

Looking to level up your marketing game but not sure which tools to use? You’re not alone! Whether you're running a small business, managing a growing brand, or just starting your marketing journey, the right tools can save you time, boost your reach, and help you convert leads into loyal customers.

Here’s your go-to guide on the top marketing tools to use in 2025, broken down into categories—plus some fun, helpful insight along the way!

1. Social Media Management Tools

Because posting daily without losing your mind is a superpower.

Let’s face it: managing multiple social media platforms can be chaotic. From scheduling posts to responding to comments and analyzing what’s working, social media tools are your marketing sidekick.

Top tools to try:

• Later – Beautiful visuals, drag-and-drop scheduling, and smart insights.

• Hootsuite – Great for managing multiple accounts and tracking engagement.

• Buffer – Easy to use, with a clean dashboard for scheduling and performance tracking.

2. Email Marketing Platforms

Because your inbox is still where the magic happens.

Email is not dead. In fact, it’s still one of the most cost-effective ways to nurture leads and build customer loyalty. The right email marketing tool can help you create beautiful emails, segment your audience, and automate your campaigns.

Top tools to try:

• Mailchimp – User-friendly with drag-and-drop design and smart audience features.

• ConvertKit – Ideal for creators and small business owners who need simplicity and automation.

• Klaviyo – Best for eCommerce brands looking for deep analytics and revenue tracking.

3. Analytics and Reporting Tools

Because data = power (and bragging rights).

You can’t improve what you don’t measure. Analytics tools help you understand what’s working, where your traffic is coming from, and how your audience behaves.

Top tools to try:

• Google Analytics 4 – The gold standard for tracking website traffic and conversions.

• Hotjar – See how users interact with your site through heatmaps and session recordings.

• Sprout Social – Offers rich social media analytics and reporting in one dashboard.

4. All-in-One Marketing Solutions

Because having everything in one place just makes life better.

If you prefer fewer logins and more efficiency, an all-in-one platform might be your jam. These tools combine email, social, landing pages, automation, and more—all in one tidy dashboard.

Top tools to try:

• HubSpot – A full CRM with marketing, sales, and customer service features.

• GoHighLevel – Popular among agencies for its funnels, SMS, email, and automation tools.

• Zoho Marketing Plus – Great for teams wanting connected tools across campaigns.

Final Thoughts: Choose What Fits Your Flow

There’s no one-size-fits-all when it comes to marketing tools. The best marketing tech stack is the one that works for you—your goals, your audience, and your brand’s voice.

Start with the tools that solve your biggest challenges right now. Then expand as your brand grows. Whether you’re scheduling a post, launching a campaign, or analyzing conversions—your toolkit should empower you, not overwhelm you.