How to Solve Real Pain Points, Use Pricing Psychology, and Stack for Maximum Value
By Audubon Media – Helping You Craft Irresistible Offers That Convert With Confidence and Clarity
If Your Offer Isn’t Selling, It’s Not Because Your Product Isn’t Good—It’s Because the Value Isn’t Clear.
The best offers don’t need hard selling—they speak directly to a customer’s needs, solve a painful problem, and feel like a no-brainer.
At Audubon Media, we help business owners and brands build smarter offers using a strategic formula:
pain point clarity + pricing psychology + smart stacking = sales success.
Let’s break it down so you can apply this today.
1. Understand the Pain Points: What Problem Are You Really Solving?
Your product or service isn't about what you do—it's about what they need.
To create offers that sell themselves, you must first ask:
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What’s frustrating your customers right now?
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What are they tired of wasting time or money on?
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What do they wish someone would just fix for them?
Common Pain Points Include:
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Lack of time (they want quicker, easier solutions)
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Confusion or overwhelm (they want clarity or simplicity)
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Loss of money (they want better ROI or guaranteed results)
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Low confidence (they want tools, guidance, or community)
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Inconsistency or poor service (they want someone they can trust)
Example:
A social media content calendar isn’t just a tool—it’s a solution for the overwhelmed business owner who’s tired of staring at a blank screen every day at 8 p.m.
Your job? Speak to that pain in your marketing copy and position your offer as the relief.
2. Use Pricing Psychology: People Don’t Just Buy Based on Logic—They Buy Based on Perceived Value
Pricing isn’t just a number—it’s a strategic signal. Your price communicates:
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The level of transformation you're offering
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The level of support they’ll receive
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How much they should trust the quality of your offer
Key Pricing Psychology Tactics:
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Anchoring: Introduce a high-ticket option first to make the standard offer feel more affordable.
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Charm Pricing: Prices ending in .99 or .97 often feel psychologically “cheaper” (e.g., $97 vs. $100).
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Price Contrast: Offer tiers so customers feel in control (basic, premium, VIP).
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Value over Cost Framing: Position your pricing by showing what they’re saving—time, mistakes, wasted effort.
Remember:
Your pricing should match the transformation. Undercharging signals low value. Overcharging without support signals risk. Get clear on what outcome you’re selling—and price based on that.
3. Offer Stacking: Add Value Without Adding Stress
What is Offer Stacking?
Offer stacking is the art of bundling multiple complementary benefits together to increase perceived value—and increase your conversions.
Think:
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A signature service + bonuses + templates + walkthrough videos
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A product + a fast-action bonus + a limited-time discount
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A course + a private community + monthly Q&A sessions
Why It Works:
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It makes the customer feel like they’re getting more than they’re paying for
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It decreases hesitation because the value is so clearly stacked
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It addresses multiple pain points in one purchase
Example Stack for a Business Coaching Offer:
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Core 6-week business strategy session
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Bonus: Brand audit checklist
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Bonus: 50 social media post prompts
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Bonus: 1-hour content calendar setup
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Bonus: Private Slack support for 2 weeks after completion
Total value: $2,500
Your price: $997
Suddenly, your $997 offer feels like a steal.
Final Thoughts: Stack the Value, Solve the Problem, Price With Purpose
Creating irresistible offers isn’t about gimmicks. It’s about clarity, psychology, and value.
When your offer speaks directly to your customer’s pain point, is priced based on transformation, and includes bonus value they can’t resist—you won’t need to convince them. You’ll simply guide them.
At Audubon Media, we help businesses like yours create signature offers that are profitable, purposeful, and powerful.
Ready to craft an offer that sells itself?
Let us help you uncover the pain points, position your price, and stack your offer like a pro.
Visit [Audubon Media] or reach out today. We’ll help you create something your audience can’t wait to buy.
